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The general business major is for students seeking broad exposure to many areas of business. This field of study is ideal for those students who want to leave themselves open to many career choices within business.
The recommended plan of study includes classes in economics, accounting, statistics, organizational behavior, critical reasoning, human resource management and more.
Why Major in General Business?
General Business provides you with the flexibility to study within various business disciplines while customizing a plan of study that works with your interests and career goals.
Complete a range of business core courses along with a firm foundation in management science, mathematics, and engineering. You will also have the opportunity to study the fields of Operations Management, Technology Innovation Management, Finance and Marketing, as well as the functional areas of Engineering from Delmar University.
College of Administration in Engineering Sciences Management.
Why Major in engineering science management?
Graduates of this program are well prepared to participate in innovative technological efforts in the field of business with many desirable career options.
The marketing major is for students who are interested in demographics, research, advertising, branding and related fields.
The recommended plan of study includes classes in communications, society and culture and finance, in addition to fine arts, business consulting, management simulation and more.
Why Major in Marketing?
LeBow's undergraduate marketing program is ranked 20th in the nation in the area of Marketing Management by BusinessWeek for a reason. With technical and theoretical training combined with real-world experience, our students graduate with a practical advantage that leads to real-world results.
Business Analytics is available as an undergraduate co-major, taken in combination with one other major in LeBow. The plan of study includes coursework in statistics, operations research, management information systems, econometrics and modeling through the Business Analytics program in the Decision Sciences and MIS department.
Students adding business analytics as a co-major will be better prepared for a data-driven world, where companies collect and analyze data to measure past performance and plan for the future.
With this degree, students can advance their future careers by utilizing skill sets in statistics, data management and business modeling, students will learn how to leverage business analytics to help translate existing data into strategic decision-making.
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